Hey lady bosses, today we’re going to talk about how making a few small tweaks to your website, can potentially get more email subscribers + most importantly, more inquiries about your services. For the sake of this blog post, I won’t be discussing any copywriting that is also involved in speaking to your ideal clients, as that is a whole ‘nother animal. I’m going to strictly focus on setting up your website, so that it will potentially generate more leads and make your ideal clients take action and want to do business with you.
For this lesson I am using Madeline Valera’s website Flourish Boss (with permission of course). I always ask my clients what their business goals are + what problems that need to be solved, before coming up with a website strategy. For the sake of this post, I quickly noticed 8 things, she could do right now, for her potential clients to take action, regardless of what industry she is in and what her business goals are.
Ok, leh go!
HOME PAGE
Overall, I love how clean and modern the website feels. The image is nice and clean and not too cluttered. When I first landed on the website I was met with a popup. That’s not a problem except there was nothing enticing me to want to give my email address. It’s fine to have an opt-in on your website, but make sure that there is something enticing behind the sign up, or this can possibly annoy your visitors.
Now let’s get into the first 3 tips!
Subtitle + Service
This reads Administrative Consulting Services. The text is very small, light and has poor contrast against the background. Make sure that all of the your text in the header of your website is clear and easy to read. This is the main service that she provides, so this should be very prominent in the header, so that her potential clients know exactly what she does.
Call To Action
If a potential client lands on your website, you need to have in mind what you want them to do. Do you want them to sign up for your mailing list? Visit your services page? Your sales page? Adding a CTA or call to action button here, will direct your potential clients. You have to show people or lead them down a path on your website.
Navigation Menu
This would be a great place for a logo and have the navigation menu off to the left. This will leave more real estate in the header to quickly explain what the website is about. Above the menu would also be a great place to list another CTA that can possibly link to a special or service. A great example of this is www.hellobar.com.
Home Page
As I navigated through the home page of the website, I noticed that I wasn’t able to scroll. People nowadays with these larger headers, will instinctively want to scroll. Put some additional sections below the main header. Some suggestions is a services section, a little about your company and possibly a few blog posts, since there is a blog link there. In each section place a call to action or a button, that will lead your visitors some where.
Now let’s get into the next step!
SERVICES PAGE
Navigation
The services page is next on the list. It’s out of order on purpose. I think the services page should go next and then the about page. People want find out if you can help them solve their problems. People are lazy + people have short attention spans; make it easy for them. Be strategic on how you want people to view your website.
CTA
After all of the services are listed, it’s great that there is a text all to action, but there is no button or link, directing where the client should go next. People are visual. Sure they can click the contact link above, but again, make it easy for your visitors. Put a giant button that says, “Click Here For a Quote” or “Click to Contact Me Here”.
The next 2 steps are straight ahead!
ABOUT PAGE
Page Titles
Did you know that not everybody lands on the home page of your website? Sometimes people find you on google and land straight on your services page. Here, there is no page title, so a visitor won’t know what this page is about or where they have landed. Remember, you have only seconds to grab the attention of your visitors. Placing a page title on each page or changing the link color of the page you are on, in the navigation menu, will allow the visitor to know where they have landed.
CTA + Social Media Links
You can generate leads right from your about page. If the visitor lands on your about page, and they just needed to buy what you’re selling, what are they going to do? You need to tell them. Add some call to actions right after they read your bio. Also make sure your social media contact info is near, so they can connect with you. Add an image that tells your brand story, to engage your potential client.
Here are the last 2 steps!
CONTACT PAGE
Forms
The contact page should never be overlooked. According to psychology, people look at the first element and the last element in the navigation menu; it’s usually the contact page. Here there should be a form that is easy to fill out, so potential clients can easily contact you. If they see an email address there, 9 times out of 10 they are going to leave. This will leave them with a bad user experience. Again, make it super easy to get in contact with you.
Email Opt-In
While it’s great that there is a email sign up here, this should be on every single page of the website, If your goal is for people to sign up for your list. There should definitely be one opt-in on the home page above the fold, and then on the footer of every page. This subscriber box could potentially be confusing as well, because it could be confused for a contact form. On the contact page, the prominent feature should be some type of form to inquire about services and additional info on how to contact you.
Don’t forget about mobile!
Lastly don’t forget about the mobile version of your website. More and more people are searching for things on their phones and tablets. When I visited this website on mobile, a pop-up obstructed the view of the navigation menu. This could potentially be a bad user experience for some people.
I wanted to mention that she does have a blog page, I chose not to address that page, because blogging is whole ‘nother strategy, but I will be addressing the blog alone in completely separate blog post.
Listen, I applaud anybody that is able to DIY their website. It’s no small task. But, if you’re going to try to whip up your site, make sure you are strategic in your design. There is way more strategy that goes into designing a website, that just making sure it looks pretty (which is still very, very important)
If you’re not wanting to DIY your site, but you’re just starting out, I encourage you to take a peek at my Brand In A Box package. I’ve already done the work for you and laid out the website. All you do is add your content and In a week, you’ll have a brand new website!
What steps have you taken for a better website? Have you tried to DIY your own website? Let me know in the comments below!
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