Hey girl, listen, there is a lot that goes into building a cohesive visual brand. Apply these 5 key aspects to your brand on Instagram, Facebook, Pinterest, Email Newsletter and your Blog, and you my dear, will have a cohesive visual brand off and online. Why do you need a cohesive visual brand? Well having a cohesive visual brand builds recognizability and memorability but it also builds trust. Trust = Coins girl!


In this 5 part series [#BuildACohesiveVisualBrand], I am going to breakdown each of these 5 key aspects, along with a mini case study to drive home the point of each aspect. 

You ready?

The 5 Key Aspects to Visual Branding are:


  1. Imagery
  2. Color
  3. Typography 
  4. Logo
  5. Ideal Client


Part 1: Imagery

Your visuals are everything! From the photos you choose to place on your website to the patterns you use; even how you style your hair or outfit for a branding photoshoot! Your imagery should reflect your brand position, your brand style and tell your brand’s story.

Let’s use a brand to look at closely. Look at the photos on the website for www.zara.com. Notice how clean, minimal and modern they look? You want all your visuals to be consistent with your brand style. Zara has a very modern, clean and minimalistic approach to their visual brand. Notice how they use a lot of white space on their website and everything is broken up into a grid. They use a lot of black, white, grays, and muted tones; the clothing adds pops of colors. Even the models and the styling of the makeup is cohesive. Now let’s take a look at their social media accounts to see their brand cohesiveness across all platforms.



Black, Grays, and Muted Tones, Clean, Minimal, Grids, Simple Typography



Muted Tones, Grids, Clean, Minimal




Black, Grays, and Muted Tones, Clean, Minimal, Grids, Simple Typography



Black, Grays, and Muted Tones, Clean, Minimal, Grids, Simple Typography



Black, Grays, and Muted Tones, Clean, Minimal, Grids


Do this exercise with your favorite brand, and see how cohesive the brand looks across their social media platforms, their website and even their store if they have one. Apply these same principles to your own brand. 

Stay tuned for part 2: Color


If you want to get started on building your visual brand, please sign up for my free 5-Day Visual Branding Course, and get started on building your visual brand today! If you don’t have time for the full 5 day course, then sign up for my quick guide to visual branding, below this post!


Is your visual brand cohesive? Share some links to your website or social media accounts in the comment below.


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