Hey girl, listen, there is a lot that goes into building a cohesive visual brand. Apply these 5 key aspects to your brand on Instagram, Facebook, Pinterest, Email Newsletter and your Blog, and you my dear, will have a cohesive visual brand off and online. Why do you need a cohesive visual brand? Well having a cohesive visual brand builds recognizability and memorability but it also builds trust. Trust = Coins girl!
In this 5 part series [#BuildACohesiveVisualBrand], I am going to breakdown each of these 5 key aspects, along with a mini case study to drive home the point of each aspect.
You ready?
The 5 Key Aspects to Visual Branding are:
Part 1: Imagery
Your visuals are everything! From the photos you choose to place on your website to the patterns you use; even how you style your hair or outfit for a branding photoshoot! Your imagery should reflect your brand position, your brand style and tell your brand’s story.
Let’s use a brand to look at closely. Look at the photos on the website for www.zara.com. Notice how clean, minimal and modern they look? You want all your visuals to be consistent with your brand style. Zara has a very modern, clean and minimalistic approach to their visual brand. Notice how they use a lot of white space on their website and everything is broken up into a grid. They use a lot of black, white, grays, and muted tones; the clothing adds pops of colors. Even the models and the styling of the makeup is cohesive. Now let’s take a look at their social media accounts to see their brand cohesiveness across all platforms.
ZARA WEBSITE
Black, Grays, and Muted Tones, Clean, Minimal, Grids, Simple Typography
ZARA INSTAGRAM
Muted Tones, Grids, Clean, Minimal
ZARA FACEBOOK PAGE
Black, Grays, and Muted Tones, Clean, Minimal, Grids, Simple Typography
ZARA NEWSLETTER DESIGN
Black, Grays, and Muted Tones, Clean, Minimal, Grids, Simple Typography
ZARA PINTEREST
Black, Grays, and Muted Tones, Clean, Minimal, Grids
Do this exercise with your favorite brand, and see how cohesive the brand looks across their social media platforms, their website and even their store if they have one. Apply these same principles to your own brand.
Stay tuned for part 2: Color
If you want to get started on building your visual brand, please sign up for my free 5-Day Visual Branding Course, and get started on building your visual brand today! If you don’t have time for the full 5 day course, then sign up for my quick guide to visual branding, below this post!
Is your visual brand cohesive? Share some links to your website or social media accounts in the comment below.
This is so helpful! I am launching some products soon and really enjoyed your tips.
thanks girl! there is a whole lot more to come so stay tuned. 🙂
So true! This is something I’ve been working diligently on this year. It’s extremely important to have a brand image. Especially with so many different blogs and channels popping up everyday. Great post with great pointers!
thank you!
Thanks for being so transparent this was a great read ❤
I learned so much from this bookmarking!
yasss thank you!
that’s a nice way to think about branding! I am not selling a service and I have the same content across my platforms, so i would like to think my brand is cohesive, but this is great info!